Post Launch

Real-World Evidence (RWE) Excellence

Problem

Company wished to upskill in real-world evidence (RWE) studies, particularly retrospective methods, to improve efficiency in evidence generation

Solution

Developed business cases to put together a cross-functional team and obtain licenses to two databases based on expected cost saving and commercial gains.  Held an offsite RWE meeting for the entire organisation attended by representatives across Europe, Canada, US, LAM and across functions of Commercial, Market Access, Med Affairs, Medical, Regulatory, Drug Safety and Epidemiology, as well as smaller workshops and lunch and learns.  Created several case studies around recent projects to emphasise the potential benefits and business impact of different methodologies, including retrospective designs

Impact

Upskilled organisation, as evidenced by increase in average RWE quiz score. Published the RWE Framework tool to support RWE decision-making

Value Network Visualisation (VNV)

Problem

Company had a medical technology with a complicated value proposition supported by numerous clinical and RWE studies, and wanted to accurately track supporting evidence

Solution

Reviewed current study protocols, endpoints, value messages and overall value proposition, as well as existing study trackers.  Proposed our unique VNV that stored every relationship between a study, its endpoints and intended value messages as pathways along with additional supporting information in the data matrix.  Click for an interactive demo:

Impact

Enabled the team to accurately track supporting evidence and immediately see any evidence gaps or possible redundant studies

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